LEGO Insiders Points In The USA - A Complete Guide
/LEGO Insiders, previously LEGO VIP, is LEGO’s loyalty program where you can earn points and redeem them for LEGO discounts, sets and more. In this complete guide to LEGO Insiders in the USA, I’ll detail everything from joining LEGO Insiders and earning points to redeeming points, point/voucher expiration and all your other FAQs.
LEGO Insiders basically gets you 5% back on your LEGO spend. Signing up is a no-brainer - Andrew Young (Deal Frontier Editor)
Contents
- Join LEGO Insiders
- Is LEGO Insiders Free?
- What Is LEGO Insiders?
- Digital LEGO Insiders Card
- Earning LEGO Insiders Points
- Check Your LEGO Insiders Points
- Can You Share Insiders Points?
- Redeeming LEGO Insiders Points
- LEGO Insiders Point Value
- Your Points Are Worth...
- Point/Voucher Expiry
- Is LEGO Insiders Worth It?
How To Join LEGO Insiders
Join LEGO Insiders online or in-store. There’s no LEGO Store app or LEGO Insiders app.
Hit ‘Create Account’ to sign up online or ‘Register Your In-Store Account’ if you signed up in-store. A physical LEGO Insiders card isn’t required but you if you’d like one, you can get one in-store.
You need to be a US resident aged 18+ to join LEGO Insiders in the USA.
Is LEGO Insiders Free?
Yes, LEGO Insiders is free. That’s why I recommend joining LEGO Insiders if you ever plan on shopping from LEGO online or in-store. Since you can also earn points by scanning the LEGO instruction manual no matter where you buy your LEGO, I’d recommend joining in any case.
What Is LEGO Insiders?
LEGO Insiders is the free loyalty program which allows you to earn/redeem Insiders points, unlock member-only discounts/gifts, grant you early access to exclusive sets and more.
You can also use your LEGO Insiders account to track LEGO orders, save product favorites, save payment details and participate in other activities like games and message boards.
Can You Get A Digital LEGO Insiders Card?
Yes, when you sign up to LEGO Insiders online or in-store, you’ll be emailed a link to download your digital LEGO Insiders card. Your digital LEGO Insiders card will be added to your smartphone wallet (e.g. Apple Wallet).
Here’s how to get a digital LEGO Insiders card if you’ve missed the link in your welcome email:
On Mobile > LEGO.com > Yellow Minifigure Head (Account) > Sign In > Explore LEGO Insiders > Digital Member Card > Add
If you don’t have access to your digital Insiders card in-store, you can give your account email to a LEGO Store associate so you don’t miss out on Insiders points.
Earning LEGO Insiders Points
You usually collect 6.5 Insiders points per $1 spent at LEGO.
Purchases are rounded up to the nearest dollar. You won't earn LEGO Insiders points when you buy a LEGO gift card but whoever redeems the gift card will still earn Insiders points when they use it.
Insiders points are added when your payment is processed (when online orders ship or immediately in-store).
| LEGO Spend | LEGO Insiders Points Earned |
|---|---|
| $10 | 65 Points (Worth $0.50) |
| $20 | 130 Points (Worth $1) |
| $50 | 325 Points (Worth $2.50) |
| $100 | 650 Points (Worth $5) |
| $200 | 1,300 Points (Worth $10) |
| $500 | 3,250 Points (Worth $25) |
| $1000 | 6,500 Points (Worth $50) |
Go to the LEGO Insiders Activities page after you sign up and complete a few activities to earn 65 Insiders points for free. For example. Answer 3 short questions and get 5 Insiders points each time.
Earn 20 LEGO Insiders Points No Matter Where You Get Your LEGO
Scan the QR code inside your new LEGO set instruction manual to earn a flat 20 LEGO Insiders points each time. That means you can earn a small amount of Insiders points no matter where you get your LEGO. If you buy direct from LEGO, think of these as a bonus.
Can You Earn LEGO Insiders Points At Target?
Yes but you earn Insiders points at a much lower rate and there’s a limit of 1000 points/month. You earn 1 Insiders point per $1 spent on LEGO at Target compared to 6.5 Points/$1 from LEGO directly.
Go to LEGO Insiders > Activities > Upload Target Receipt > Points Added in up to 2 Working Days
Can You Earn LEGO Insiders Points At LEGOLAND?
No, you can’t earn or redeem LEGO Insiders points at LEGOLAND (e.g. LEGOLAND California or LEGOLAND Florida).
Can You Claim LEGO Insiders Points From A Receipt?
Yes but only if you had a LEGO account at the time of purchase. Contact LEGO Customer Service to get points added from a receipt.
How To Check Your LEGO Insiders Point Balance
Go to LEGO.com > Yellow Minifigure Head (Account)
If you add your LEGO Insiders card to your smartphone wallet (e.g. Apple Wallet) your points total will be displayed in the upper right hand corner of the digital card. However, sometimes this takes longer to update than your account.
Can You Send LEGO Insiders Points To Someone Else?
No, LEGO Insiders points can’t be transferred between accounts. However, you can redeem points for a voucher and give that voucher code to someone else.
Redeeming LEGO Insiders Points
Go to LEGO Insiders > Rewards to browse your redemption options.
You can redeem points for LEGO vouchers ($5-$100) which you can use online or in-store. A LEGO Store employee can redeem points for you so you don’t need to get vouchers in advance if you’re shopping in-store.
Vouchers come with a code that you enter at checkout. You can stack multiple at once.
How Much Are LEGO Insiders Points Worth?
100 LEGO Insiders Points are worth around 76¢.
You usually earn 6.5 LEGO Insiders points/$1 so that means for every $1 spent, you get around 5¢ (5%) back.
LEGO Insiders points can range in value. See the Insiders redemption options below which can change from time-to-time. The set rewards don’t have a dollar value attached to them so I’ve based their value on the standard 0.769¢/point.
| Insiders Points | Insiders Redemption | Reward Value | Point Value |
|---|---|---|---|
| 650 | $5 LEGO Discount | $5 | 0.769¢ |
| 2,600 | $20 LEGO Discount | $20 | 0.769¢ |
| 6,500 | $50 LEGO Discount | $50 | 0.769¢ |
| 13,000 | $100 LEGO Discount | $100 | 0.769¢ |
| 8,000 | LEGOLAND Park Ticket USA | $84 | 1.05¢ |
| 2,000 | LEGOLAND Discovery Ticket USA | $25 | 1.25¢ |
| 950 | LEGO Retro Spinning Keychain | $7? | 0.769¢ |
| 1,800 | Amelia Earhart Tribute Set | $14? | 0.769¢ |
| 2,100 | Birthday Diorama Set | $16? | 0.769¢ |
| 2,400 | Dragon Adventure Ride Set | $18? | 0.769¢ |
| 2,700 | World of Wonders Set | $21? | 0.769¢ |
Your LEGO Insiders Points Are Worth...
Based on a LEGO Insiders point value of 0.769¢ per point
Do LEGO Insiders Points or Insiders Vouchers Expire?
LEGO Insiders points expire after 18 months of account inactivity. Earn or redeem Insiders points to reset the timer.
LEGO Insiders Vouchers expire after 60 days but if you’re getting close to that limit, contact LEGO and they’ll usually be able to refund the voucher to you allowing you to get your points back.
LEGO Will notify you 3 months before points are due to expire.
LEGO Insiders Points...Are They Worth It?
Definitely! At a minimum, LEGO Insiders points are worth about 5% back on spend. Shop during 2X LEGO Insiders Point events and you’ll double that to 10% back.
Aside from points, being a LEGO Insiders member is a free way to unlock member-only discounts and you’ll get earn access to select sets.
All the April 2024 US LEGO set releases. Regularly updated. Includes prices and release dates.