LEGO VIP Points In The USA - A Complete Guide
/LEGO VIP, now rebranded as LEGO Insiders, is LEGO’s loyalty program where you can earn points and redeem them for LEGO discounts, sets and more. In this complete guide to LEGO VIP in the USA, I’ll detail everything from joining LEGO VIP and earning points to redeeming points, point/voucher expiration and all your other FAQs.
LEGO VIP is now LEGO Insiders - See The Updated LEGO Insiders Guide
How To Join LEGO VIP
Join LEGO VIP online or in-store. There’s no LEGO Store app or LEGO VIP app.
Hit ‘Create Account’ to sign up online or ‘Register Your In-Store Account’ if you signed up in-store. A physical LEGO VIP card isn’t required but you if you’d like one, you can get one in-store.
You need to be a US resident aged 18+ to join LEGO VIP in the USA.
Is LEGO VIP Free?
Yes, LEGO VIP is free. That’s why I recommend joining LEGO VIP if you ever plan on shopping from LEGO online or in-store.
What Is LEGO VIP?
LEGO VIP is the free loyalty program which allows you to earn/redeem VIP points, unlock member-only discounts/gifts, grant you early access to exclusive sets and more.
You can also use your LEGO VIP account to track LEGO orders, save product favorites, save payment details and participate in other activities like games and message boards.
Can You Get A Digital LEGO VIP Card?
Yes, when you sign up to LEGO VIP online or in-store, you’ll be emailed a link to download your digital LEGO VIP card. Your digital LEGO VIP card will be added to your smartphone wallet (e.g. Apple Wallet).
Here’s how to get a digital LEGO VIP card if you’ve missed the link in your welcome email:
On Mobile > LEGO.com > Yellow Minifigure Head (Account) > Sign In > My VIP > Get a Digital VIP Card > Add
If you don’t have access to your digital VIP card in-store, you can give your account email to a LEGO Store associate so you don’t miss out on VIP points.
Earning LEGO VIP Points
You usually collect 6.5 VIP points per $1 spent at LEGO.
Purchases are rounded up to the nearest dollar. You won't earn LEGO VIP points when you buy a LEGO gift card but whoever redeems the gift card will still earn VIP points when they use it.
VIP points are added when your payment is processed (when online orders ship or immediately in-store).
| LEGO Spend | LEGO VIP Points Earned |
|---|---|
| $10 | 65 Points (Worth $0.50) |
| $20 | 130 Points (Worth $1) |
| $50 | 325 Points (Worth $2.50) |
| $100 | 650 Points (Worth $5) |
| $200 | 1,300 Points (Worth $10) |
| $500 | 3,250 VIP Points (Worth $25) |
| $1000 | 6,500 VIP Points (Worth $50) |
Go to the LEGO VIP Activities page after you sign up and complete a few VIP activities to earn 65 VIP points for free. For example. Answer 3 short questions and get 5 VIP points each time.
Can You Earn LEGO VIP Points At Target?
Yes but you earn VIP points at a much lower rate, only until August 1st 2023 and there’s a limit of 1000 points/month. You earn 1 VIP point per $1 spent on LEGO at Target compared to 6.5 Points/$1 from LEGO directly.
Go to LEGO VIP > Activities > Upload Target Receipt > Points Added in up to 2 Working Days
Can You Earn LEGO VIP Points At LEGOLAND?
No, you can’t earn or redeem LEGO VIP points at LEGOLAND (e.g. LEGOLAND California or LEGOLAND Florida).
Can You Claim LEGO VIP Points From A Receipt?
Yes but only if you had a LEGO account at the time of purchase. Contact LEGO Customer Service to get points added from a receipt.
When Are LEGO 2X VIP Point Promos
You can earn double VIP points on all sets or on specific themes or sets from time to time. They’re never advertised in advance and there’s no guarantee that previous double VIP events will be held at the same time this year.
Any confirmed 2X LEGO VIP Point events will be announced on this page prior to the event.
How To Check Your LEGO VIP Point Balance
Go to LEGO.com > Yellow Minifigure Head (Account)
If you add your LEGO VIP card to your smartphone wallet (e.g. Apple Wallet) your points total will be displayed in the upper right hand corner of the digital card. However, sometimes this takes longer to update than your account.
Can You Send LEGO VIP Points To Someone Else?
No, LEGO VIP points can’t be transferred between accounts. However, you can redeem points for a voucher and give that voucher code to someone else.
Redeeming LEGO VIP Points
Go to LEGO VIP > Rewards to browse your redemption options.
You can redeem points for LEGO vouchers ($5-$100) which you can use online or in-store. A LEGO Store employee can redeem points for you so you don’t need to get vouchers in advance if you’re shopping in-store.
Vouchers come with a code that you enter at checkout. You can stack multiple at once.
How Much Are LEGO VIP Points Worth?
100 LEGO VIP Points are worth around 76¢.
You usually earn 6.5 VIP points/$1 so that means for every $1 spent, you get around 5¢ (5%) back.
LEGO VIP points can range in value. See the VIP redemption options below which can change from time-to-time. The set rewards don’t have a dollar value attached to them so I’ve based their value on the standard 0.769¢/point.
| VIP Points | VIP Redemption | Reward Value | Point Value |
|---|---|---|---|
| 650 | $5 LEGO Discount | $5 | 0.769¢ |
| 2,600 | $20 LEGO Discount | $20 | 0.769¢ |
| 6,500 | $50 LEGO Discount | $50 | 0.769¢ |
| 13,000 | $100 LEGO Discount | $100 | 0.769¢ |
| 8,000 | LEGOLAND Park Ticket USA | $84 | 1.05¢ |
| 2,000 | LEGOLAND Discovery Ticket USA | $25 | 1.25¢ |
| 950 | LEGO Retro Spinning Keychain | $7? | 0.769¢ |
| 1,800 | Amelia Earhart Tribute Set | $14? | 0.769¢ |
| 2,100 | Birthday Diorama Set | $16? | 0.769¢ |
| 2,400 | Dragon Adventure Ride Set | $18? | 0.769¢ |
| 2,700 | World of Wonders Set | $21? | 0.769¢ |
Your LEGO VIP Points Are Worth...
Based on a LEGO VIP point value of 0.769¢ per point
Do LEGO VIP Points or VIP Vouchers Expire?
LEGO VIP points expire after 18 months of account inactivity. Earn or redeem VIP points to reset the timer.
LEGO VIP Vouchers expire after 60 days but if you’re getting close to that limit, contact LEGO and they’ll usually be able to refund the voucher to you allowing you to get your points back.
LEGO Will notify you 3 months before points are due to expire.
LEGO VIP Points...Are They Worth It?
Definitely! At a minimum, LEGO VIP points are worth about 5% back on spend. Shop during 2X LEGO VIP Point events and you’ll double that to 10% back.
Aside from points, being a LEGO VIP member is a free way to unlock member-only discounts and you’ll get earn access to select sets.
All the April 2024 US LEGO set releases. Regularly updated. Includes prices and release dates.